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Jun 20, 2016

Becky and Diana give you tips and strategies on developing ways to talk about who you are and what you do, aka Your Personal Advert (Elevator Pitch). 

  • Your personal advert gives a snippet of your story and helps other connect with you.
  • Your personal advert helps you explain who you are accurately and consistently.
  • Being consistent builds your credibility.
  • Personal advert starters include:
    • I help ______ with ______ so they can ________.
    • You know when _________, I help with that.
  • When you know your passion, values, and purpose, your personal advert is easier to create.
  • End your advert with a cliffhanger so they want to know more.
  • When people connect with your story, they remember you, and you set yourself apart.
  • Since you are not always the best judge of you, asking friends for help or hiring a coach can make developing your personal advert easier.
  • People hire, like to work with, and spend time with people they know, like, and trust. Your personal advert helps develop that relationship.
  • Don’t forget! Your personal advert includes your physical image, in person and on social media.

 

Stamp of Brilliance

Your elevator pitch (Personal Advert) should make people want to get off the elevator with you to continue the conversation.